In search of a headline, Marketing Magazine cites a YouGov survey as showing that the iPad is only “reaching out to the converted“:
“In the two months since the iPad launched in the UK, YouGov has found that 96% of the 713 iPad owners surveyed owned products such as an iPod, iPhone or Mac.”
Why would this be a surprise? Given that Apple utterly dominates the MP3 player category with over 70% market share, it would be a surprise if most people surveyed hadn’t owned an Apple product. When you’ve sold over 225 million music players alone, you’d be hard-pushed to find anyone likely to buy something like the iPad who hasn’t bought an Apple product.
